What is SEO anyways?

SEO, or search engine optimization, is the process of improving the ranking of a website on search engines like Google. It involves a combination of technical and on-page strategies that help search engines understand what a website is about and how relevant it is to users.

One of the main goals of SEO is to increase the visibility of a website on search engines, which can help attract more traffic and potential customers. This is especially important for businesses and organizations that rely on their website to generate leads or sales.

Technical and On-Page SEO Defined

Technical SEO refers to the behind-the-scenes aspects of a website that can affect its ranking on search engines. This includes factors such as a website’s speed, mobile-friendliness, and broken links. On-page SEO, on the other hand, refers to the content and keywords on a website. This includes things like the use of relevant keywords in titles, headings, and the website’s content, as well as the use of alt tags on images. Technical and on-page SEO are both important when it comes to ranking on search engines.

Is Your Website SEO-Friendly?

As mentioned above, many factors can impact how you are ranked on search engines. Below are 5 questions you can ask yourself as a starting point to assess whether your website is SEO-friendly. Note, this is just a starting point! There are many more areas you should audit to ensure your website is performing optimally for you.  

1. How does my website look on tablets and phones? With the increasing use of smartphones and tablets to access the internet, it is essential to have a website that is responsive and easy to navigate on these devices. Websites in 2023 must be mobile-friendly!
2. Do I offer unique, high-quality content? Search engines value websites that have fresh, original, and informative content. It is important to regularly update your website with new content to keep it relevant and engaging for users. A logical way to keep your website up-to-date is by developing and maintaining a value-packed blog.
3. Is my website easy to navigate and well-structured? A well-organized website is easier for search engines to crawl and index, which can improve its ranking. Make sure to use headings, subheadings, and bullet points to break up your content and make it easy to read. This also makes it easier for visitors to find the information they are looking for.
4. Do I use relevant and accurate keywords? Choosing the right keywords and including them in your website’s content, titles, and meta tags can help search engines understand what your website is about and improve its ranking. It is what search engines use to determine what to show on the results page.
5. Is my website secure? A secure website, indicated by the “https” in the URL, is essential for building trust with users and improving your website’s ranking on search engines. You can read how to set up HTTPS here.

SEO requires ongoing effort and monitoring. Through initial and ongoing optimization, you can create an SEO-friendly website that attracts more visitors, improves your online presence, and ultimately gets you the conversions you are looking for.